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Episode 18: Faiza Tayar – Key Considerations in Site Selection

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Welcome to our latest episode, featuring Faiza Tayar. With over 16 years of experience in the pharmaceutical industry, Faiza has been instrumental as a site selection manager at Innovaderm.  Her strategic insights have not only shaped her career but have also significantly influenced the trajectory of Innovaderm.  

In this discussion, we will explore the intricacies of site selection, a critical aspect of clinical trials. Our conversation will focus on 3 key components of site selection, providing a comprehensive understanding of this process:  

  1. The process of site identification and selection 
  2. How to identify the right site for the study 
  3. Expanding a site database  

 

 The Importance of Site Selection

Initiating the process with the creation of a potential site list equates to laying the foundation for a house. This critical step determines the study’s success, much like a solid foundation ensures a house’s stability.  

Thorough assessment of potential sites for the study ensures their suitability for the research. This important step mirrors the importance of choosing the right location for a house. Just as well-chosen locations are pivotal, high-quality sites play a crucial role in this process. They provide the opportunity to gather high-quality data, which in turn, supports the precision and integrity of the study results.  

Just as time investment in selecting the perfect site for a house is crucial, equal importance should be given to site selection in a study. The entire research structure is built upon this foundation.  

The Site Selection Process 

Site identification begins at an early stage, even before the award of the study.  

1. Prefeasibility  

At this stage, the study’s outcome is still unclear. In response to this uncertainty, potential sites are approached to evaluate their suitability for the study, all while upholding the highest standards of confidentiality. The site selection manager then actively seeks feedback about the study and an estimate of the number of patients each site could enroll. This valuable information is then used by the site selection coordinators who meticulously build a comprehensive site list and gather the necessary information, laying the groundwork for the study’s strategic plan.  

2. Site Selection from Database 

Site selection is a process that relies heavily on pre-feasibility data and a well-stocked database. Over the years, information about these sites, including their preferences, performances, timelines, enrollment processes, recruitment sources, quality, past protocol deviations, and contact points are strategically archived. This invaluable knowledge enables the site selection team to target the right site for the study. With this expertise, the team is empowered to select the most suitable site from the database, supporting the success of the study.  

3. Post-selection  

The first 2 steps lay the groundwork for the third, which involves enriching our site list with public data. Past studies performed in the same indication are reviewed, if a site conducted more than 1 study in this indication, it may be deemed “experienced” and added to the list of potential sites.   

4. Referrals  

The fourth step is all about leveraging a network of site management organizations (SMO) for referrals. High level, non-confidential study information is shared to gather accurate references. This process is instrumental in building the final site list to be contacted for the study.  

Next Steps 

The next step is initiated by contacting the selected site, which leads to a comprehensive assessment by site selection specialists. Each site is given the opportunity to complete a feasibility questionnaire (FQ), providing more detailed information. At this juncture, we share additional protocol information, including study requirements, timelines, and flow charts. This extra layer of information enables the site to provide more precise data in their FQ.  

If a site aligns with the study, a site qualification visit (SQV) is conducted. In some instances, a site may be fast-tracked for selection based on its known attributes.  

Once a site is selected, a notification is sent out, welcoming them to the study. The process then transitions to the site budget and contract specialists, as well as the project coordinators. Leveraging their extensive knowledge about the sites, these experts ensure that the site are prepared and ready for a swift activation.  

The Site is Now Selected, What’s Next? 

Site selection is not the culmination, but rather a significant milestone in an ongoing process. Once a site is chosen, performance monitoring becomes paramount. This involves tracking recruitment performance, protocol deviations, queries, and adherence to timelines throughout the study. All pertinent information about the site is diligently recorded in the site database.  

The process continues with a reality check, comparing the responses in the completed FQ with actual performance. At this stage, reliable sites are identified based on their questionnaire responses. While some sites might overestimate their capabilities during evaluation, the site selection team pays particular attention to those that identify potential challenges in the FQ.  

In the planning phase of a study, having reliable and credible sites from the outset can expedite the process. Trust in the information the sites provide allows the site selection team to proceed with them. However, for other sites, additional time to gather more context around the provided information is necessary.  

Tracking is a key tool for insight identification and site selection. The continuous monitoring of sites to update the database is a daily task.  

Evolution of Sites  

Over a decade of collaboration with a site can provide valuable insights into its performance trajectory. However, a site that was once a top performer might experience a decline in effectiveness due to factors such as staff turnover, loss of experienced personnel, or overwhelming circumstances. Conversely, a site that was previously average could evolve and gain experience, transforming into a high performer.  

Understanding this evolution is crucial. Sites that show a decline in performance are flagged for close monitoring. Alerts are sent to the clinical research associates (CRA), that are part of a collaborative team. Efforts are then made to address these concerns, with the site receiving necessary support and training. Temporary issues can often be resolved through feedback from CRAs, facilitating progress. However, if the issues persist, the level of collaboration with the site may need to be reduced temporarily.  

On the flip side, sites that demonstrates improved performance may see an increase in collaboration. The importance of selecting the right, high-quality site for the success of the study cannot be overstated. It is important to keep in mind the principal investigator’s (PI) preferred and most experienced indications, the site’s access to a specific population, and that not all indications are suitable for every site. Therefore, matching the right site to the right study is of paramount importance.  

Ensuring Accurate Data 

An efficient site database is characterized by its dynamic nature, with information being continuously collected and updated throughout the completion of all studies. This dynamic approach enhances the expertise of a site selection department and allows for a close tracking of each individual sites such as their requirements, equipment, both in the present and the past, and will continue to do so in the future.  

The daily work of a site selection team is centered around the relentless pursuit of identifying new sites. They are constantly on the lookout for experienced sites that can enrich their database. Their major sources for this search include conferences, public data, referrals, and SMOs.  

We are excited to announce that we have recently broadened our expertise in site selection to include rheumatology. This expansion has empowered us to pinpoint the foremost sites in this field. With their proven expertise and readiness for collaboration, we are poised for successful partnerships in rheumatology studies.

As we conclude another illuminating episode of Phase Forward, we find ourselves at the crossroads of science and progress. Remember that behind the jargon and statistics, lies stories of unwavering commitment, meticulous observation, and the pursuit of evidence that shapes our understanding of health and disease. Stay at the forefront of knowledge and innovation and follow Phase Forward on your preferred platform. My name is Valerie Coveney. Thank you for joining us. Until next time. 

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Is Now

We are excited to announce that Innovaderm is rebranding our CRO division as Indero (in-dAIR-oh). This rebranding reflects our ongoing commitment to innovation and our expansion into the field of rheumatology, a therapeutic area closely linked to dermatology. As a dual-focus CRO specializing in both dermatology and rheumatology, this strategic decision marks a significant milestone for our organization, and we are eager to embark on this new chapter with our valued partners and clients. Additionally, our Clinical Research Unit (CRU) will keep the name Innovaderm and will continue to conduct dermatology studies.

Site Selection & Management

Our long-standing relationships with key opinion leaders and highly performing sites result in optimized start-up processes that deliver strong results in the least amount of time. As part of our site evaluation, our team utilizes past performance metrics, recruitment projections based on the competitive landscape, and detailed feasibility surveys to determine a site’s capabilities and interest in a study.

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Patient Recruitment

Our dedicated patient recruitment and advertising team integrates with the study team to tailor recruitment strategies, customize central ad campaigns, develop advertising creative, and continuously track and adapt recruitment goals. Our patient-centric approach is enhanced by Clinago, our technology enabled recruitment service.

PROJECT MANAGEMENT

We orchestrate all study activities and deliverables, including the site selection process, budget and contract negotiations, patient engagement, and recruitment enrollment projections, all while respecting your study timelines.

PROJECT MANAGEMENT

We orchestrate all study activities and deliverables, including the site selection process, budget and contract negotiations, patient engagement, and recruitment enrollment projections, all while respecting your study timelines.